Over the past ten years, youth athletic participation has continued to increase at all levels and in all sports. This increase in participation has lead to a significant increase in the competition for college athletic scholarships. Because of this competitive landscape, student-athletes and their families are now required to implement ongoing and consistent recruiting and marketing activities to reach their goal of playing college sports and securing a college athletic scholarship.
Excel Sports Group offers a unique variety of student-athlete recruiting and marketing services designed to assist student-athletes in gaining exposure and access to college coaches, recruiters and athletic directors across the country, and enhancing their opportunities for securing a college scholarship.
Through well planned and thoroughly implemented personal recruiting and marketing strategies, Excel Sports Group equips student-athletes with the information, tools and guidance necessary to increase their chances of continuing their sports careers at the collegiate level. Our primary goal is to increase an athlete's marketability and exposure, and to make the complex recruiting process easy and successful for all student-athletes and their families.
At Excel Sports Group, we work with student-athletes and their families on a one-on-one basis to craft a personal athlete recruiting and marketing strategy. We get to know the student-athletes individually and we take great care in understanding their goals as we work together to formulate a comprehensive recruiting and marketing plan.
Excel Sports Group offers the following student-athlete recruiting and marketing services:
Student-Athlete Recruiting and Marketing Game Plan Development:
Helping the athlete identify his/her college recruiting goals
Helping the athlete determine which NCAA division(s) are appropriate targets for him/her
Collecting vital statistics and important player information to create athlete marketing materials
Developing a detailed recruiting and marketing plan time line
Student-Athlete Recruiting and Marketing Game Plan Implementation:
Creating a comprehensive student-athlete profile/resume to be viewed by college coaches
Developing, designing, updating and promoting student-athlete personal web sites
Writing student-athlete press releases highlighting the athlete's accomplishments and distributing them to local and national news outlets, posting them on the athlete's personal web site and including them in all student-athlete correspondence with college coaches.
Developing formal student-athlete letterhead for athlete college recruiting and marketing correspondence
Creating initial student-athlete college contact correspondence (All correspondence is approved and signed by the athlete)
Developing detailed correspondence tracking and progress reports.
Maintaining and updating all student-athlete profiles
Ensuring that the athlete's statistics are validated by appropriate industry professionals
Working with the athlete to secure SAT/ACT tutoring when needed
Developing appropriate student-athlete follow-up recruiting and marketing correspondence
Providing assistance and guidance with the student-athlete questionnaire
Providing college recruiting interview training and campus visit preparation and guidance
Providing guidance and assistance on selecting the appropriate sports camps and exposure events for the athlete to attend
Student-Athlete Recruiting and Marketing Game Plan Evaluation
Evaluating the progress and effectiveness of the personal student-athlete college recruiting and marketing plan
Making any necessary changes or adjustments to the student-athlete recruiting and marketing plan to ensure maximum success
Excel Sports Group's student-athlete college recruiting and marketing services will provide the following benefits to student-athletes and their families:
Increased Knowledge and Education of The College Recruiting Process
Step By Step Guidance Through The Recruiting Process
Increased Exposure of The Student-Athlete to Colleges and Universities Nationwide
Enhanced Marketability of The Student-Athlete To Targeted College Coaches
Increased Academic and Athletic Scholarship Opportunities
Ability To Connect and Communicate With College Coaches Across The Country
Ability To Connect and Communicate With Other Student-Athletes Nationwide
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